Your NameSocialPlan

Use this planner to build a clear social strategy that fits your goals. Customize every section to your goals, tone, and workflow. Start by defining your brand positioning and pillars, set a weekly cadence that feels realistic, and use the master prompt to generate aligned content ideas. Use Refine with Concierge Intelligence for section-level support, Auto-Adjust for live connected updates, or One-Click Concierge Refresh for a full-plan rewrite in one step. When you are done, generate the final PDF or copy the Concierge prompt to use right away.

Date

Instagram

Primary Goal

Brand Positioning

Use this section to define what people should remember about you.

Core Story

Write the short story you want people to understand. Example: You are a grounded performer rebuilding your presence around artistry, honesty, and career momentum.

Emotional Spine

The consistent feeling behind your content. Examples: calm confidence, playful ambition, resilient hope.

Describe how your content should feel. Example: clear, warm, honest, and creatively alive without feeling forced.

3 Brand Words

Pick three filter words for captions, visuals, and ideas. Examples: grounded, bold, joyful, precise, cinematic, honest.

GroundedExpressiveFocused

Content Pillars

The Three-Part Social Framework

The themes you return to so posting stays focused.

Pillar 1

Personal Story / Point of View

Use this for personal context, lessons, reflections, and stories that help people understand who you are behind the work.

Purpose: Build trust and make the content feel specific.

Pillar 2

Creative Work / Craft

Use this for process, rehearsals, behind-the-scenes clips, finished work, and proof of your creative voice in action.

Purpose: Show the work clearly and consistently.

Pillar 3

Career Direction / Opportunities

Use this for the roles, rooms, collaborators, and opportunities you want your social presence to help attract.

Purpose: Build visibility toward future opportunities.

High Energy Day Workflow

Create + Batch

What you capture when you have more capacity.

Film 1 clip connected to the current pillar focus.
Capture 1 story moment that supports the emotional spine.
Record 1 quick talking or voiceover thought.
Save everything into a simple content bank.

Low Energy Day Workflow

Post + Repurpose

What you post when you need the simplest path.

Reuse an existing clip, image, or note.
Generate 3 caption options using the master prompt.
Choose the simplest version that still feels aligned.
Schedule or post within a 15-minute cap.

Weekly Cadence

Posts Per Week

Choose 1-7 posts per week to update the cadence bubbles below.

Measurement

Track What Helps

The signals you watch without overthinking.

Ease ScoreAfter each post, rate how easy it felt to create from 1-10.

Simple KPIsTrack saves, shares, comments, and profile visits weekly.

Reusable Master Concierge Prompt

The reusable prompt you use to keep your guidance aligned.

Final Action Plan

Next Steps

The next moves you can take after the session.

01. Lock the Brand FrameUse the positioning, emotional spine, and 3 pillars as the filter for every post.

02. Save the Concierge PromptKeep the master prompt pinned and reuse it whenever posting feels overwhelming.

03. Create One Post This WeekStart with the smallest safe version of one post.

04. Protect EnergyUse the 2-lane system so consistency never requires burnout.

This plan is designed to stay flexible. It can expand during strong-energy weeks and simplify during lower-energy weeks while keeping your direction clear.